Profile

Faculty and Department Affiliation

Faculty of Business and Economics
Department of Business Administration

Degrees and Universities Attended

1.    MBA  in  Marketing,  BRAC  University
   
2.    BBA  in  Finance  &  Marketing,  BRAC  University

Short Introduction

Md. Asmaul Hossain is a dynamic marketing professional with a passion for research and education. Hossain, a dedicated and accomplished individual in the realm of marketing and academia. Hossain's journey through the professional landscape has been marked by an impressive trajectory. Prior to his academic pursuits, he honed his skills in the corporate sector, making impactful contributions at renowned companies such as Chevron Bangladesh and Shimahin Limited. These experiences not only fortified his understanding of the industry but also instilled a practical perspective that he carries forward into his academic endeavors. Educationally, Hossain holds a Bachelor's degree in Finance and Marketing from BRAC University, a foundation that he built upon with a Master's in Marketing, also from BRAC University. His passion for research and scholarly pursuits is evident in his extensive engagement with various ongoing works for journals and book writing. He has also demonstrated his dedication to intellectual growth by actively participating in conferences and presenting conference papers and business cases. At the heart of Hossain's research lies a commitment to sustainable business practices, technology integration in business, green marketing, and consumer behavior. His insights not only contribute to the academic community but also hold the potential to shape the future of responsible business practices. Beyond his professional and academic achievements, Hossain is deeply engaged in social initiatives, reflecting his commitment to giving back to the community. His prowess extends into the digital realm, with hands-on experience in Digital Marketing, Social Media Marketing, Content Marketing, Email Marketing, and Data Analytics. He brings a technology-driven approach to his work, which empowers him to stay at the forefront of modern marketing practices. Hossain's dedication to nurturing young minds is evident in his role as a student mentor, where he leverages his experience to guide and inspire the next generation. With a diverse background and a fervent commitment to excellence, Hossain currently holds the esteemed position of Lecturer in the Department of Business Administration at City University, Bangladesh. With a holistic blend of academic prowess, corporate acumen, and a passion for research, Hossain stands as a dynamic individual who continues to shape the landscape of marketing and education.

Teaching experience

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Research Interest

1. Social  Marketing
2. Cross-culture  &  communication
3. Customer-employee  well-being
4. Consumer  behavior
5. Sustainability  in  Business
6. Digital  Marketing
7. Emotional  intelligence
8. Ethics  and  leadership
9. Content  marketing
10. Automation  in

Publications

1. Hossain.,  A.  Rahman.,  I.,  &  Islam,  M.  S.  (2023,  July  27).  Ethics  in  Marketing:  Somoy  TV's  Success  Story.  The  1st  International  Case  Conference  on  Business  and  Management,  Inaugural  Conference  in  Memory  of  Sir  Fazle  Hasan  Abed.  Theme:  Enterprise,  Practice,  and  Leadership  in  Emerging  Economies.  Dhaka,  Bangladesh,  BRAC  Business  School,  BRAC  University.

2. Rahman,  I.,  Hossain.,  A  &  Islam,  M.  S.  (2023,  July  27).  Aarong  Dairy's  Journey  from  Poverty  Alleviation  to  Global  Expansion.  The  1st  International  Case  Conference  on  Business  and  Management,  Inaugural  Conference  in  Memory  of  Sir  Fazle  Hasan  Abed.  Theme:  Enterprise,  Practice,  and  Leadership  in  Emerging  Economies.  Dhaka,  Bangladesh,  BRAC  Business  School,  BRAC  University.  [Awarded  as  one  of  the  Quality  Cases]  


3. Hossain,  M.  A.  (2020).  Recruitment  and  employee  training  of  Chevron  Bangladesh  during  Covid-19  pandemic.  BRAC  Business  School,BRAC  University.  http://hdl.handle.net/10361/15123

Conference  Participation  and  Paper  Presentation
1.1st  International  Case  Conference  on  Business  and  Management  (ICCBM)  2023
Conference  Theme:  Enterprise,  Practice,  and  Leadership  in  Emerging  Economies
Organized  By:      BRAC  Business  School  (BBS),  BRAC  University.
Duration:    July  27,  2023
Paper  Presented:    Aarong  Dairy’s  journey  from  Poverty  Alleviation  to  Global  Expansion
Location:    BRAC  University  Auditorium,  Mohakhali,  Dhaka,  Bangladesh


2.1st  International  Case  Conference  on  Business  and  Management  (ICCBM)  2023
Conference  Theme:  Enterprise,  Practice,  and  Leadership  in  Emerging  Economies
Organized  By:      BRAC  Business  School  (BBS),  BRAC  University.
Duration:    July  27,  2023
Paper  Presented:    Ethics  in  Marketing:  Somoy  TVs  Success  Story
Location:    BRAC  University  Auditorium,  Mohakhali,  Dhaka,  Bangladesh

 
Trainings  And  Workshops
a)    Trainings:
1.    Training  1
Training  Title:      Professional  Skill  Development  Course  (Session-1)
Duration:    May  12,  2019  –  September  10,  2019  (4  Months)
Conducted  By:    Office  of  Career  Service  and  Alumni  Relations  (OCSAR),  BRAC  University  
Organized  By:    OCSAR,  BRAC  University,  Mohakhali,  Dhaka,  Bangladesh

2.    Training  2
Training  Title:    Professional  Skill  Development  Course  (Session-2)
Duration:    September  13,  2019  –  January  10,  2019  (4  months)
Conducted  By:    Office  of  Career  Service  and  Alumni  Relations  (OCSAR),  BRAC  University
Organized  By:    OCSAR,  BRAC  University,  Mohakhali,  Dhaka,  Bangladesh

3.  Training  3
Training  Title:    Social  Justice,  Empathy,  grooming  yourself  &  Leadership
Duration:    September  04,  2016  –  December  18,2016  (3  months)
Conducted  By:    BRAC  University
Organized  By:    TARC,  BRAC  University,  Dhaka,  Bangladesh




b)    Workshops:
1.    Workshop  1
Training  Title:    CV  Writing  and  Career  Grooming  Session
Duration:    June  27,  2019-  June  28,  2019  (2  Days)
Organized  By:    OCSAR,  BRAC  University,  Dhaka,  Bangladesh

2.    Workshop  2
Training  Title:  Banglalink-Learn  from  the  Leaders  
Duration:    March  14,  2019  (1  Day)
Organized  By:    Business  and  Economics  Forum,  BRAC  University,  Dhaka,  Bangladesh

3.Workshop  3
Training  Title:  Organizational  Environment  and  Culture  (MARVEL  5)
Duration:    October  16,  2016  (1  Day)
Organized  By:    BRAC  University  Marketing  Association,  BRAC  University,  Dhaka,  Bangladesh



Achievement
1.  Awarded  High  Distinction  based  on  the  Academic  result  of  Masters  of  Business  administration  by  BRAC  University

2.  Awarded  High  Distinction  based  on  the  Academic  result  of  Bachelors  of  Business  Administration  by  BRAC  University