Profile

Faculty and Department Affiliation

Faculty of Business and Economics
Department of Business Administration

Degrees and Universities Attended

Masters  of  Science  in  Marketing  (M.Sc),  Result:  Distinction  (1st  class  2nd),  University  of  Glamorgan,  South  Wales,  UK.
Bachelor  in  Business  Administration  (BBA),Major  in  Marketing,  Minor:  Management,  Independent  University  Bangladesh  (IUB)

Short Introduction

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Teaching experience

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Research Interest

 Brand  Management
 Consumer  Behavior
 Service  Marketing
 Advertising
 Competitive  Strategy

Publications

•  Google  Scholar:  https://scholar.google.com/citations  user=_vpPPrAAAAAJ&hl=en&oi=ao

Journal  Publications
1. Ahmed  J.  and  Rouf  MA.  (2015).  Controlled,  Uncontrolled  Communication,  Brand  Name  and  Brand  Attitude:  A  Relational  Study  on  Cellular  Telecom  Sector  of  Bangladesh.    American  Journal  of  Trade  and  Policy,    2,    15-22.    
URL:  http://publicationslist.org/data/ajtp/ref-19/AJTP%204.2.pdf  2

2. Ahmed  J.  (2015).  You  are  What  You  Consume.  Global  Disclosure  of  Economics  and  Business,  4,  22-33.    
URL:  http://mpra.ub.uni-muenchen.de/64806/

3. Ahmed  J.  and  Roy  K.S  (2016).  A  Relational  Study  on  Communication,  Reputation  and  Cooperation  on  Relationship  Satisfaction  in  the  Context  of  Apparel  Sector  in  Bangladesh.  British  Open  Journal  of  Business  Administration.
URL:      http://www.borpub.com/British%20Open%20Journal%20of%20Business%20Administration/Current%20Issue.php